Yuify

We built Yuify from the ground up, leading the visual direction around the idea of a guiding light: illuminating the artist behind the artwork.

Once Yuify had a personality, everything else followed.

Wacom had created a new way for artists to protect their work through invisible watermarking. We gave the technology something most software doesn't have: a personality.

We let it introduce itself.

We personified the product as Yuify. A character rooted in Wacom's Japanese heritage, turning a complex piece of technology into something creators could immediately understand and remember.

Trustworthy. Charming. Optimistic.
A first-person voice gave Yuify a consistent character across the product experience, communications and global guidelines.