Original Source · Brand Platform · 2021
A Force of Nature
Original Source had lost some of its mojo.
We set out to give a much-loved British brand its character back.
My role Creative, Senior Art Director
Across Creative development · Art direction · Brand world · Film & VFX · Digital & social · Brand guidelines
With Michael Venner, Copywriter · Iris Worldwide · Untold Studios
We built the new platform around the intensity of its natural fragrances. Creating a world that felt as bold, colourful and full-on as the products themselves.
Our client’s first CGI production meant bringing them along for the ride. Together with Untold Studios, we brought the idea to life and pushed for a bespoke drum & bass track to give it even more punch.
The film ran on UK TV for several years, but the track took on a life of its own. After people started asking for it in the comments, the artist released the full version.
The original ask was a six-slide guide.
But we could see the idea had much more potential, so together with the design team we pushed it into a full brand book.
