Bold Steps
Johnnie Walker · Content · 2024
Same message. New meaning.
From Bangkok to Brisbane, one world.
We created a 100+ page playbook that gave every team a shared editorial approach. From casting, styling and environments to filming and editing.
We led the edits across long and short-form films, alongside design and motion teams creating a library of social and digital content across four languages.
The system did the complicated work behind the scenes, so the work itself could feel simple and cohesive.
Keep Walking has always been about progress. But as the meaning of progress changed for a new generation, the platform needed to move with it.
Bold Steps celebrated real people moving culture forward, giving an iconic platform a new generation of stories.
Five real people.
Five production agencies.
Five time zones.
Five editors.
My role Creative, Senior Art Director
Across Creative development · Art direction · Editorial direction · Film · Design & motion · Production guidance
With Michael Venner, Copywriter · VIRTUE