Aiko
Stonewall · Creative Concept · 2022
At a World Cup with no openly out male players, we created one.
Aiko is an AI footballer created to give LGBTQ+ community visibility on football’s biggest stage without asking a real player to put themselves at risk.
We gave him a face, a story and a voice then sent him to Qatar.
Through his own social presence, Aiko inserted himself into the conversations unfolding around the tournament.
Follow @the.real.aiko
My role Creative
Across Original concept · Character & naming · Storytelling
With Michael Venner, Creative · Iris Worldwide
Conceived and developed with Michael Venner under the creative direction of Ross Taylor.
After we moved agencies, Ross continued the project and brought AIKO into production.